Event: Grand Opening Celebration

LightView Student Apartments at Northeastern University

In September 2019, American Campus Communities, in partnership with Northeastern University, opened LightView, an on-campus, purpose-built student community in Boston, Massachusetts.

The project and partnership represent exciting wins for ACC, Northeastern University, and the City of Boston, providing modern, affordable, and sustainably built student living, while also opening up living options for Boston residents previously occupied by University students.

“This new residence hall is helping us meet the needs of Boston’s students while freeing up more housing for the surrounding neighborhoods,” said Mayor Martin Walsh. “We hope this collaboration can serve as a model for more projects in the future. Through commitments like this one, I know that we will achieve our housing goals for 2030 and beyond.”

In preparation for the event and future marketing needs, I coordinated with ACC's project team partners, including architects, general contractors, and photographers to plan and oversee the architectural photoshoot and video project. I worked to ensure our shot list was covered and models and staging communicated accurate brand messaging.

Drone shots of the exterior were intentionally positioned to display the building's staggering heights that form a fluid connection between the skyline of Boston and the project's surrounding neighborhood - illustrating its connection to its neighbors and its contribution to the city of Boston. The photos and video are used across a variety of platforms and campaigns to aid in community leasing and demonstrate ACC brand messaging. 

Following the architectural and lifestyle photoshoot, I worked with University representatives and internal project team stakeholders to plan the grand opening event, including event rentals and catering, print materials and brand messaging, event run of show and speaker coordination, social media coverage, community tours and operational needs, and press release collaboration and media coverage. The event and its coverage was a great success, featuring the Northeastern University President and the City of Boston Mayor as speakers and drawing a large crowd of event attendees.

Photo Credit: Flaunt Photography